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7-Eleven

Target: Adults, 18-80 who value convenience over price or selection.

Single Most Important Thing to Say: Nothing is more convenient. When you need it, you need it.

Direction: When life's problems are close, 7-Eleven is closer.

Rumchata x Swiss Miss Anchor
DEUX Anchor
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Guerilla

Displayed near road bumps and potholes.

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Guerilla

Painted with paint only visible when activated by water, so it only displays when it is raining.

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Out of Home

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Out of Home

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Prints

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Interactive

Art direction: Keaira Williams and Bob Devoll

Copywriting: Preston Sarnecki

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