Reyka Vodka
Target: Vodka drinkers 21-40 who are adventurous and always looking for a unique vodka taste.
Single Most Important Thing to Say: You can taste Iceland in Reyka vodka.
Direction: Flavor that can’t be translated.
Prints
Guerilla
A bottle recycling bin located at stores that sell Reyka Vodka. The bin would allow participants to translate recycled bottles into money.
Brand Collaboration - Commerical
Reyka Vodka would collaborate with Duolingo for a commercial spot on their podcasts and social media.
OOH
It's Sætur og súr – It's like a cotton candy cloud followed by a bumblebee sting. A taste of a tropical getaway that doesn’t cost an arm and a leg … but it’s vodka. It’s hard to explain.
OOH
It's Kosyfinnur – Cozy like a carpeted cabin in the cold. Like A heated blanket during a snowstorm. Reverse goosebumps. It’s hard to explain.
Art direction: Keaira Williams
Copywriting: Brody Melia