Recharge the Wildlands.
African Wildlife Foundation
Africa’s wildlands are running out of battery, and you can recharge it.
Interactive
TikTok
Out of Home
Guerilla
Statues portraying the reality of endangered animals by only showing XX% of the animal left in the wild.
“Gorillas are at 1% out in the wild. You can give them a recharge."
"Giraffes are at 60% out in the wild. You can give them a recharge."
The elephant trunk is the cord for vehicle charging stations.
Art Direction: Keaira Williams
Copywriting: Brody Melia