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African Wildlife Foundation

Target: Adults who have an affection for animals and care about the environment and the impact that losing Africa's animals would have on the entire world.

Single Most Important Thing to Say: A world without wildlife wouldn't be the same.

Direction: Africa’s wildlands are running out of battery, and you can recharge it.

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Interactive

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Guerilla

Wire Tag: "Giraffes are at 60% out in the wild. You can give them a recharge."

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Guerillas

Wire Tag (left): "Gorillas are at 1% out in the wild. You can give them a recharge."

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Electric Vehicle Charging Station (right): The elephant's trunk would be used as the charging cord for Electric vehicle charging stations.

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Prints

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Out of Home

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Socials

Art direction: Keaira Williams

Copywriting: Brody Melia

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