top of page

Tabasco Green Jalapeño Sauce

Target: Adults, 18+, who aren't adventurous, don't take chances in life, and are always playing it safe. If red Tabasco sauce is a snowboarder going off-trail, down rocky mountains, the green is skiing on the bunny hill. But for this target, that's perfectly fine.

Single Most Important Thing to Say: A sauce for people who live milder lives.

Direction: Everything in the middle has its perks. Middle child, less expectations. Middle seat, you get both armrests. Middleman, hear the perspective of both sides. The middle is a great spot to be, so stay in the middle.

Rumchata x Swiss Miss Anchor
COMM344-TABASCO-GUERILLA1.png
COMM344-TABASCO-EXPERIENTIAL.png

Guerilla (left)

Displayed in the bike lanes of major cities.

Experiential (right)

A food stand displaying an over-priced vegan, a cheap non-vegetarian food option, or Paella (Tabasco-recommended) to pair with the sauce.

Tabasco Stand Zoomed In.png
COMM344-TABASCO-INTERACTIVEMOCKUP.png
COMM344-TABASCO-INTERACTIVELID.png
COMM344-TABASCO-INTERACTIVE-CARDS.png

Interactive

COMM344-TABASCO-OOH2-MOCKUP.png

Out of Home

COMM344-TABASCO-OOH1-MOCKUP.png

Out of Home

TabascoSpotify.png
COMM344-TABASCO-SOCIALMOCKUP.png

Interactive (left)

Social (right)

Art direction: Keaira Williams

Copywriting: Preston Sarnecki

bottom of page