Comfortable in the In-Between
Everything in the middle has its perks. Middle child, less expectations. Middle seat, you get both armrests. Middleman, hear the perspective of both sides. The middle is a great spot to be, so stay in the middle.
Tabasco Green Jalapeño Sauce
The game would include a travel-sized Tabasco Green Jalapeño Sauce and a multiple small spoons. Players are allowed to take a spoonful of the sauce instead of answering the “Would You Rather?” question.
Tabasco x Would You Rather
Out of Home
Experiential
A food stand displaying an over-priced vegan, a cheap non-vegetarian food option, or Paella (Tabasco-recommended) to pair with the sauce.
Guerilla
Social
Interactive
Art Direction: Keaira Williams
Copywriting: Preston Sarnecki